technology, to all phases of learning, work, and entertainment.

Rabelais offers a vision of the future of print culture as a 
consumer’s paradise of applied knowledge.

*     Anybody who looks at the Gutenberg question at all, 
runs very soon into Gargantua’s Letter to Pantagruel. Rabelais, 
long before Cervantes, produced an authentic myth or 
prefiguration of the whole complex of print technology. The 
Cadmus myth that the sowing of the dragon’s teeth, or the 
letters of the alphabet, by King Cadmus, caused armed men to 
spring up is a concise and accurate oral myth. As befits the 
medium of print, Rabelais is a verbose mass production 
entertainment. But his vision of giganticism and the 
consumer’s paradises ahead was quite accurate. There are, 
indeed, four massive myths of the Gutenberg transformation